You might already know, but now that the message has spread: I'm officially CEO and founder of Future Dojo, the Business Education joint venture between ACE and EXAME. Well, it has even dominated the pages of one of the most influential business magazines While I'm still really early in my journey (since Jan/2021, officially), after … Continue reading Becoming a CEO (and founder) →

Paçoca, myself and the lemon tree at your left I have a small lemon tree in my backyard. We bought it almost a year ago, with barely any branches or leaves, and at a minimal size. Along with an also small tangerine tree and a "jabuticabeira" (not any chance I'll translate this), they are the … Continue reading Lemon trees and businesses, jabuticabeiras and people →

Long time, no see. Sorry, I've been busy, but I have a lot to tell. Since my last post, I have become the founder and CEO of Future Dojo, a joint venture between ACE and EXAME (one of the most traditional Brazilian magazines).  A company created to empower people to unlock their growth and create … Continue reading Long time, no see →

Context: as of writing this post, the underdog Miami Heat won a hard-fought series against the Boston Celtics and got into the NBA Finals, challenging LeBron James and the Los Angeles Lakers. Tyler Herro (14), Jimmy Butler (22), and Bam Adebayo (13) are the new faces of the Heat and their culture I'm a huge … Continue reading Miami Heat, Jimmy Butler, Ben Horowitz, and Talent-Culture Fit →

In 1999, social psychologists David Dunning and Justin Kruger conducted a study (confirmed in another essay made in 2008 by various researchers) to compare two premises.  a) how students would perform in a test;b) how they estimated their performance They found something quite interesting: the students with the lowest scores were also those who overestimated … Continue reading Dunning-Kruger Effect, the Laws of Stupidity and why I hate gurus →

I have had a couple of delightful experiences as a mentor and teacher this week, that triggered immense gratitude and growth feelings, and reassured the reasons that I have to love it. The first one was at Google for Startups (formerly Google Launchpad Accelerator) program. It is the second time I participate as a mentor, … Continue reading Growing through gratitude (the Mentor paradox) →

Updated in June, 2022 Knowing yourself is one of the most powerful weapons one can use to live and grow. From significant and complete assessments about oneself to small, "I have had this reaction before" insights, self-knowledge might seem like a cheat sheet when well used.  The thing is: the more you know, the easiest … Continue reading Growing through self-knowledge →

As someone who transitioned careers a lot of times seeking professional and personal growth, I can say something about it. From Journalism to Marketing, and then towards Entrepreneurship, Innovation, and Venture Capital, that is quite a journey. I wrote about career transitioning back in 2017 when I had just consolidated myself as Head of Marketing … Continue reading Thoughts and learnings about Career Transitions →

I figured on an article about Mindset for "Você S/A" magazine in 2017 There is a saying that only 1% of what you live is, in fact, a fact - that it is fixed and cannot be changed. The rest is your perception and your reaction to that, which you have control over and can … Continue reading Mindset: programmed to succeed →

"Influence", by Robert Cialdini One of my favorite books is Influence: The Psychology of Persuasion, by Robert Cialdini. The book covers some fascinating psychological hooks that serve to convince someone to something, with examples of how these traps are created and even how to escape. Despite being intended for marketing and sales professionals, the construction … Continue reading Influence: 6 psychological triggers to boost marketing and sales →