Becoming a CEO (and founder)
You might already know, but now that the message has spread: I’m officially CEO and founder of Future Dojo, the Business Education joint venture between ACE and EXAME. Well, it has even dominated the pages of one of the most influential business magazines While I’m still really early in my journey (since Jan/2021, officially), after…
Lemon trees and businesses, jabuticabeiras and people
I have a small lemon tree in my backyard. We bought it almost a year ago, with barely any branches or leaves, and at a minimal size. Along with an also small tangerine tree and a “jabuticabeira” (not any chance I’ll translate this), they are the stars of my garden. Then, it became my hobby…
Long time, no see
Long time, no see. Sorry, I’ve been busy, but I have a lot to tell. Since my last post, I have become the founder and CEO of Future Dojo, a joint venture between ACE and EXAME (one of the most traditional Brazilian magazines). A company created to empower people to unlock their growth and create…
Miami Heat, Jimmy Butler, Ben Horowitz, and Talent-Culture Fit
Context: as of writing this post, the underdog Miami Heat won a hard-fought series against the Boston Celtics and got into the NBA Finals, challenging LeBron James and the Los Angeles Lakers. I’m a huge NBA fan. I watch most of the games (including every single playoff match), and endless reels on Instagram. I read…
Dunning-Kruger Effect, the Laws of Stupidity and why I hate gurus
In 1999, social psychologists David Dunning and Justin Kruger conducted a study (confirmed in another essay made in 2008 by various researchers) to compare two premises. a) how students would perform in a test;b) how they estimated their performance They found something quite interesting: the students with the lowest scores were also those who overestimated…
Growing through gratitude (the Mentor paradox)
I have had a couple of delightful experiences as a mentor and teacher this week, that triggered immense gratitude and growth feelings, and reassured the reasons that I have to love it. The first one was at Google for Startups (formerly Google Launchpad Accelerator) program. It is the second time I participate as a mentor,…
Growing through self-knowledge
Updated in June, 2022 Knowing yourself is one of the most powerful weapons one can use to live and grow. From significant and complete assessments about oneself to small, “I have had this reaction before” insights, self-knowledge might seem like a cheat sheet when well used. The thing is: the more you know, the easiest…
Thoughts and learnings about Career Transitions
As someone who transitioned careers a lot of times seeking professional and personal growth, I can say something about it. From Journalism to Marketing, and then towards Entrepreneurship, Innovation, and Venture Capital, that is quite a journey. I wrote about career transitioning back in 2017 when I had just consolidated myself as Head of Marketing…
Mindset: programmed to succeed
There is a saying that only 1% of what you live is, in fact, a fact – that it is fixed and cannot be changed. The rest is your perception and your reaction to that, which you have control over and can configure.That said: How do you react to your professional environment? When things go right,…
Influence: 6 psychological triggers to boost marketing and sales
One of my favorite books is Influence: The Psychology of Persuasion, by Robert Cialdini. The book covers some fascinating psychological hooks that serve to convince someone to something, with examples of how these traps are created and even how to escape. Despite being intended for marketing and sales professionals, the construction of the story and…
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